Pop music icon Kesha and her younger brother Sage, director Ben Smith at Mill+, and ad agency McCann NY have teamed to create a music video for March for Our Lives that dramatizes the cycle of gun violence and reminds young people that voting is the only way to end it.
Sage and Kesha sing:
In a mad man’s world, happens every day
I don’t understand why the rules can’t change
I don’t wanna be a moment of silence
I don’t wanna be an early grave
When I’m walking through the halls
I don’t wanna be brave, I just wanna be safe
“Safe” by Sage, featuring his sister Kesha and rapper Chika and released with March For Our Lives, shows the chain of events as a Rube Goldberg machine, triggered by a series of bullets fired down a school corridor in slow motion.