Pop music icon Kesha and her younger brother Sage, director Ben Smith at Mill+, and ad agency McCann NY have teamed to create a music video for March for Our Lives that dramatizes the cycle of gun violence and reminds young people that voting is the only way to end it.
Sage and Kesha sing:
In a mad man’s world, happens every day
I don’t understand why the rules can’t change
I don’t wanna be a moment of silence
I don’t wanna be an early grave
When I’m walking through the halls
I don’t wanna be brave, I just wanna be safe
“Safe” by Sage, featuring his sister Kesha and rapper Chika and released with March For Our Lives, shows the chain of events as a Rube Goldberg machine, triggered by a series of bullets fired down a school corridor in slow motion.
March For Our Lives: Sarah Chadwick, Sofie Whitney, project strategists & coordinators; Ryan Deitsch, content creator; Jackie Corin, national outreach director; Matt Deitsch, chief strategist. Agency McCann New York Andre De Castro, Nick Larson, creatives; Gaby Levy, producer; Sean Bryan, Tom Murphy, chief creative officers; Joyce King Thomas, creative advisor; Nathy Aviram, chief production officer; Rob Reilly, global creative chairman; Susan Young, Daniela Vojta, executive creative directors. Production Mill+ Ben Smith, director; Ian Bearce, Christina Thompson, exec producers; Tia Perkins, producer; Andrew Hollingsworth, Danika Casas, production coordinators; Kyle Cody, shoot supervisor. Editorial The Mill Ryan McKenna, editor; Matthew Campbell, edit assist. VFX The Mill Christina Thompson, exec producer; Grace Tober, producer; Roshni Kakas, line producer; Umesh Chand, production coordinator; Angus Kneale, chief creative officer; Ben Smith, creative director; Kyle Cody, shoot supervisor, 2D lead artist; Venuprasath D, 2D lead artist; Christian Nielsen, 3D lead artist; Molly Intersimone, Badarinath Chinimilli, Prasanna Bhatt, Rajeshkumar K, 2D artists; Tim Kim, Ryan Federman, Todd Akita, Tighe Rzankowski, Dave Barosin, Weicheih Yu, Sudakshina Sridharan, Vittal Kuntla, Fazal Khan, Giri Prasath S, Raj Kumar M, Sunil MM, Sendil Kumar J, 3D artists; Scott McGinley, Alex Allain, John Wilson, animation; Clemens den Exter, design; Laura Nash and Wendy Eduarte, motion graphics; Anish Mohan, asset supervisor; Senthil Murugan Balasundaram,
tracking supervisor; Mikey Rossiter, colorist. Audio Sound Lounge Marshall Grupp, sound designer; Tom Jucarone, mixer; Becca Falborn, sr. producer. Foley Alchemy Post Sound Music Music supervised by Rob Kaplan and Aaron Mercer from Wool & Tusk; “Safe” Track: Produced and Engineered by Drew Pearson; Mixed by Jon Castelli; Engineer for Mix by Ingmar Carlson; Mastered by Emily Lazar at The Lodge, NY; Assisted by Chris Allgood; Written by Kesha, Sage, Chika, Pebe Sebert, and Drew Pearson; Chika vocals recorded by Mitch Davis at Pull Music; Executive produced by Lagan Sebert and Hampton Howerton for Vector Management; Digital marketing, Jon Romero for Vector Management; Kesha appears courtesy of Kemosabe Records/RCA Records