CES Unveiled New York: A Sneak Peek at CES 2019

How to Hack CES and a sneak peek into #CES2019


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ScanMyPhotos CEO, Mitch Goldstone at CES

If you’ve been following along, you know that ScanMyPhotos.com has been attending CES since 1990.


In January we will be sharing the top photography and tech gadgets with you from Las Vegas. We hope you will follow along. Ready?



CES (CES was formerly an acronym for Consumer Electronics Show but is now the official name is an annual trade show organized by the Consumer Technology Association (CTA). Held in January at the Las Vegas Convention Center in Las Vegas, the event typically hosts presentations of new products and technologies in the consumer electronics industry.



 

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Top Reasons Why You Should Participate in StoryCorps’ Great Thanksgiving Listen

thanksgivingContext is a vital part of any photo-scanning project—especially when inheriting a box of vintage photos from a family member. Who are the people in the pictures? Where were they taken? Who took the pictures and why? Unless detailed notes were included on the images themselves, the answers to these questions are often lost to the passage of time.


Download the StoryCorps App


Thankfully, this no longer needs to be the case. We now have the ability to record, add notes and photos, and archive the oral history of our families and our Nation—all we need to do is sit down and ask the right questions.



This is why every Thanksgiving, we encourage our customers to participate in StoryCorps’ Great Thanksgiving Listen. The challenge is simple: Using the StoryCorps app, set some time aside this Thanksgiving to interview an older family member about their life and memories. You’ll be surprised at what you find out. In fact, our customers often discover incredible stories about their family’s history simply by sending us their photos. Check out a few of our favorites.



EXCERPTS:


“Interviews become part of the StoryCorps Archive at the American Folklife Center at the Library of Congress. Since 2015, The Great Thanksgiving Listen has grown from an experimental challenge issued by our founder, Dave Isay, into a vital intergenerational movement. To date, thousands of high schools from all 50 states have participated and preserved more than 100,000 interviews, providing families with a priceless piece of personal history”


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11 Tips to Hack and Score Media Attention at #CES2019

HOW TO MAKE NEWS AT THE INTERNATIONAL CES 2019 TRADESHOW


ces2 300x225 - 11 Tips to Hack and Score Media Attention at #CES2019[Source: ScanMyPhotos Media Department].  Here are eleven tips for hacking and breaking through the mountainous media clutter at CES — the global consumer electronics and consumer technology tradeshow that takes place each January in Las Vegas, Nevada.

 

Having attended all prior Consumer Electronics Shows since 1990, ScanMyPhotos.com  has dozens of additional tested recommendations that worked for us (those are secret to keep us just a bit ahead of some in our industry also attempting to score media coverage). Hey, we need to keep some cards face down. CES is like a safari hunt to locate and capture media attention.



CES is the world’s largest consumer trade show, held in Las Vegas [January 8-11, 2019] and attended by hundreds of thousands of tech innovators and an ocean of media contacts. 




1) Have a compelling story. You have less than the standard 30-second elevator pitch time to grab attention. Two sentences max to attract interest. Have your story 10X better and create urgency. What is the “who, what, where, why and when” to your story? Is it trending, a REAL game-changer?  Solve a problem: ScanMyPhotos.com solved the biggest problem in photography: we pioneered an easy and affordable – with a game-changing crazy low price to scan the nations and overseas pictures. ScanMyPhotos.com digitized 600 million photos.  People are sharing these decades of nostalgic memories on all the photo sharing apps and new photo gadget platforms and devices introduced at CES. Past news stories from the world of photo scanning.


2) Download and memorize every tech reporters’ and bloggers’ headshots. Print up like baseball cards and study their backgrounds. Reporters at CES often hide their name badges or use others so they aren’t recognized. Tweet photos at media outlets exhibit booths with hashtags and Twitter addresses of those reporters you see there. Get personal and humanize your message

 

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3) Focus. This is like a safari hunt to locate and capture media attention. Don’t be looking down at your mobile phone when walking, instead look forward trying to identify everyone you pass for any media in the crowd. Study the name badge and at the end of every conversation use their name.



4) Position yourself. Stand near media events and news conferences and chat with reporters as they enter, leave. Start with a friendly intro, vs. heavy pitch. One time we waiting four hours just to get a single interview.


ces3 300x225 - 11 Tips to Hack and Score Media Attention at #CES20195) Be visible, but silent. Don’t use social media to alert competitors to the media contacts you met. Use email, text, direct message on Twitter and go off-line.


6) Be ready with background information. Have an OMG “news peg” ready. Explain why it is it news, timely and have a sizzling appeal. Be relevant and honest. Your detailed pitch and links should be available on your phone in notes to immediately send to those you meet. Today, reporters are on lightening-fast deadlines and can file stories and publish live on the spot. That’s how we scored this HuffPost CES story:


7) Be prepared to fulfill an onslaught of orders. Work with your customer service team (at ScanMyPhotos.com they are called “personal customer service concierges”) to prepare them for pending media coverage. The most important process in making media is to then dazzle every new customer. We even send flowers to customers with compelling stories. From needing pictures scanned for a memorial service to raving fans who used our live support or called to comment on how impressed they were with ScanMyPhotos.com.  Surprising customers with flowers are our only marketing budget item; people take pictures of the flowers, post with a lengthy narrative about their ScanMyPhotos.com experience and we reach dozens or hundreds of new raving fans.


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8) Wear comfortable shoes. Start early, stay late and network. Be bold. Ask everyone you meet what THEIR best, most successful marketing and media pitch was and who profiled them.


9) Only connect with reporters who cover your beat. There are many at CES who don’t write about your specific industry, product. Don’t waste their time.


10) Take advantage of other companies held captive in their booths. Most attendees are stuck at their booths, immobile all day. Use that to your advantage to walk the show and gain valuable visibility. Never rest. Stand near company-sponsored events to track down media guests. Our favorite area for entrepreneurial innovators and many features writers is Eureka Park, the “flagship startup destination at CES where retailers, venture capitalists, manufacturers, and others find budding entrepreneurs, fledgling startups, and homegrown innovation.”



11) Smile and buy drinks. All day and night, use this strategy to invest in scoring 15 minutes of Facetime and fame. When you encounter influential media contacts online or eating, surprise them by buying their food and have the server simply hand them your card; write a brief ”your lunch was on me” message on the back.  


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2018 Holiday Photo Scanning Sale

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Save 50%* On Photo Scanning

2018 Holiday Photo Scanning Sale On Now. AT CHECKOUT, USE PROMO CODE “Holiday2018”

 

 


Details, fine print, and all that stuff are posted below. Before ordering, check out this new CNET review.


BONUS SAME-DAY PHOTO SCANNING: If you order today, you will receive same-day express photo scanning. To add our express speed pass same-day scanning, please type “Free Same Day Scanning” under special instructions at checkout. Speed pass is only free if you type that at the time your order is placed. Cannot be applied afterward, or towards prior orders.   


ScanMyPhotos.com Corporate Headquarters in Irvine, CA

 

 

 

 

CLICK TO ORDER
Save 50%* With This Promo Code At Checkout: “Holiday2018”


*The Fine Print:
Many popular add-on featured services are also available at our regular, already low prices to enhance your experience. When your original order exceeds $199, you will save 50 percent, includes free S/H; Free shipping includes your returned digital media. If you want your pictures returned too, it’s $19.95 extra per box.scanning.

  • $199 MINIMUM PURCHASE TO ACCESS THE DISCOUNT
  • When you order $199 or more online of our most popular service, prepaid fill-the-box scanning, you instantly save 50% until this deal disappears, so hurry.
  • Only applies to the prepaid fill-the-box photo scanning service, but not valid towards add-on services, 35mm slides, negative scanning, film, VHS digitization, VIP Photo Pack, Family Generation Collection, Pay-Per-Scan Photo services, or anything else including not valid towards eGift certificates, prior orders, applicable sales tax
  • Not prorated. Discount only applies when your original order exceeds $199, if your original order is under $199, sorry, no discount applies
  • Example, if you spend $400, you only pay $200 at checkout
  • Online orders only
  • Certain restrictions may apply, may be canceled without notice
  • AT CHECKOUT YOU MUST USE PROMO CODE: “Holiday2018″
  • Excluding applicable sales tax. Void where prohibited.
  • Not prorated. Sorry, cannot be applied to prior orders, discounts, or if you did not enter the promo code at the time your order was placed. No exceptions
  • Certain restrictions may apply. Please hurry, as we don’t want you to miss out and we love referrals
  • Free shipping includes your returned digital media. If you want your pictures returned too, it’s $19.95 extra per box.scanning.
  • Don’t rush, after ordering, you have six months to return your photos to be scanned
  • BONUS SAME-DAY PHOTO SCANNING: If you order today, you will receive same-day express photo scanning. To add our express speed pass same-day scanning, please type “Free Same Day Scanning” under special instructions at checkout. Speed pass is only free if you type that at the time your order is placed. Cannot be applied afterward, or towards prior orders.
  • All photo preparation requirements must be followed

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How to Take Remarkable Holiday Photos

Santa Gets a Bear HugBetween the excitement, non-stop activity, and inevitable exhaustion, it can be incredibly hard to snap holiday photos that truly capture the happiness, surprise, and delight of the season.


Here are some tips on how to snap not one, but many, remarkable holiday photos:


Take “tight” shots


Move in close to your subject, whether it’s the entire family, or just the kids, so they fill up the entire frame. If you’re taking candid shots, zoom in so as not to distract the subject. Tight shots produce photos that are much more impressive and impactful than ones filled with distractions.



Snap an excessive amount of photos


This is especially true when you are trying to take a group shot because capturing everyone looking perfect at once is a monumental task. Adjust the settings on your camera to burst or continuous mode so it will take photos in rapid succession – and snap away. Take more photos than you think you will need. You can always delete the awful ones later!


Turn off the flash when indoors


If you are taking photos indoors, turn off the flash to prevent the artificial light it emits from making a photo appear “flat.” During the day, position your subjects near a window (but not in front of it!) to take advantage of the natural light. At night, turn on every light in the room and light up the space like a stadium.


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