“Where did you get that?!” is a common phrase we can hear from friends, relatives, acquaintances—anyone—who spot something of ours they absolutely need to have. The item could be a throw pillow, pair of shoes, or a handcrafted cabinet—it doesn’t matter. What matters is we are constantly on the lookout for things we like. And when we see something we fall in love with, we need to know where we can get one too.

This is the basic principle behind Pinterest—a social media platform where users pin and share images of the things they like. From recipes to home décor, it’s hard to sign into Pinterest without seeing something you absolutely must have (we dare you to try scrolling through a food board when you’re hungry!).

Good thing the team at Pinterest knows this. This is why they’re working on Pinterest’s camera-search tech that will help connect people with the things they love.

How Pinterest’s camera-search tech works

While we still have a few months until this new technology hits the social media platform, here’s what we have to look forward to:

Continue reading →