“3 New Year’s Tech Resolutions You Must Keep,” Photo Scanning

USA TODAY PROFILES SCANMYPHOTOS

Coming off feature profiles in the past from The New York Times, The Wall Street Journal, Inc. Magazine, and to the 37 million readers of AARP The Magazine, ScanMyPhotos.com begins the new year with this: ” 3 New Year’s tech resolutions you must keep,” published by USA Today


Our 28-year passion and purpose have always been digitizing the world’s 3.5 trillion analog photos for today’s all-digital world.  What better way to draw attention than from this prior profile when USA Today’s tech columnist and host of #TalkingTechJefferson Graham wrote this:


ScanMyPhotos.com corporate headquarters in Irvine, CA. Home to its 26-year digitization business which has professionally scanned more than 300 million pictures[br]

Excerpt


Digitize.


For those of you from the analog era, with your shoe boxes of photos and shelves of 8mm and VHS videotapes, let’s get them saved to digital in 2017, okay?


For one, they’ll be safe, and secondly, now you can share them on Facebook, Twitter and privately. I like the services iMemories (50 cents per image, $12.99 per video, and/or $49.99 yearly to have stored on its website for sharing) and Scanmyphotos.com ($149 for a box holding up to 1,800 photos, and $19.99 per video) for getting the entire collection done in one full swoop.)


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Why An Entrepreneur Advocates Rebranding CES® Name

PRESS RELEASE

Outdated CES® Name Should Be Modernized to Reflect Today’s All-digital World:

CES: “Digital Technology Show”


Irvine, CA –After nearly 50 years, it is time to rebrand and modernize the formerly iconic name International Consumer Electronics Show (“CES®”). The consumer technology marketplace has evolved with spectacular innovations since CES’ launch in 1967– rooted from a time when analog electronics commanded attention. Back then, pocket radios, integrated circuitry and transistors ruled. But, today’s culture-changing tech products are no longer relegated to electronics, but rather to transformative, digital inventions.

 

“For nearly 50-years, CES has been the home to groundbreaking innovations to captivate the world. Now, it is time for a change to celebrate a much larger universe of next generation consumer products which have a singular commonality . . . digital,” said Mitch Goldstone, president & CEO of ScanMyPhotos.com, the e-commerce photo digitization company.

 

Goldstone, a well-known CES supporter and longtime attendee, since 1990, today launched an advocacy campaign to have The Consumer Technology Association (“CTA”), as the global stage for innovation, change and rebrand the name of its trade show to “CES: The Digital Technology Show.”

 

By seeking support from the entire consumer technology industry, Goldstone aspires to score attention from the CTA trade organization, major companies, exhibitors, attendees and industry professionals to modernize the CES moniker to “CES: The Digital Technology Show.”

 

Can a single advocacy campaign by one entrepreneur motivate this name change? “Yes,” asserts Goldstone, “just as single products over the decades have continually reinvented CES.” Past advocacy campaigns by Goldstone included his role as lead plaintiff in the multi-billion dollar merchant interchange credit card settlement, and among the first business owners to loudly challenge Donald Trump’s presidential aspirations.

 

“Even the name ‘consumer’ is outdated, as the world’s largest tech show is a private event– closed off from consumers’ participation, yet they are spotlighted in the name,” explained Goldstone.

 

As the mainstay for new product announcements– introduced to the worldwide media each January in Las Vegas, including to influential tech bloggers and trending social media reporters, CES has changed. Just as technology has led to a near wreckage of traditional retail stores and mall shopping experiences–replaced by online sales, so too has CES seen an ocean-sized shift in its vendor’s products.

 

“Using the name ‘electronics’ to describe CES is dated in 1960’s technology,” said Goldstone. By modernizing its name to reflect the fact that most consumer products in today’s all-digital world are digital, CES would vastly broaden the landscape for many new vendors to participate.

 

Prior to the digital transformation, electronics was limited to analog technology. By spearheading a proposal to modernize the CES name and reflect the swift changes from “electronics” to digital, Goldstone hopes the new name will be announced soon.

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Heightened Security Announced by #CES2016

The Below was announced by The International Consumer Electronics Show. Since 1990, ScanMyPhotos.com has been involved and attended the world’s largest consumer trade show in the world each January in Las Vegas.

 


 

New procedures include bag checks, body screening and increased security personnel

Due to recent global tragedies we have new security procedures for CES. This includes bag restrictions as well as additional security measures that you will need to know before coming to CES.

We want you to have a safe CES experience. We are implementing these enhanced measures with the goal of maintaining the safety of all of our guests – attendees, exhibitors, members of the media – and show personnel while creating as little inconvenience as possible. Please review the following new measures:

New Rules for CES 2016

  • Luggage may not be brought into official CES exhibit and conference areas. This means no suitcases at the venues.
  • Sorry, no rolling bags of any size. This includes luggage, carry-ons, laptop and computer bags and rolling luggage carts.
  • Only two bags, each smaller than 12” x 17” x 6” (30 cm x 43 cm x 15 cm), may be brought into official show premises. CES exhibitorsand credentialed members of the press may receive specific exceptions.
  • Bags will be searched. We suggest you use clear bags (mesh, plastic, vinyl, etc.) to expedite this process.
  • Bags and backpacks with many pockets are not helpful. Pockets slow search times.

 

 

What to Expect On-Site

  • Bags will be searched. We suggest you use clear bags (mesh, plastic, vinyl, etc.) to expedite this process.
  • Everyone will be subject to metal detector screening and body pat downs upon entering show premises. CTA will conduct searches at specific points to ensure quick and easy access to exhibit halls and reduce the number of times you have to go through security.
  • Bag check availability at show venues will be extremely limited. Please keep this in mind if you are bringing your luggage to the show. Please allow extra time for checking and retrieving your luggage.
  • Expect more security and law enforcement personnel both inside and outside of show properties.
  • As precautionary measures only, you will see police officers in armored gear and explosive detection dogs throughout various CES facilities.
  • While we will be as sensitive to lines and inconvenience as possible, you can expect delays entering show facilities.

 

 

Helpful Tips

  • Avoid bulky clothing.
  • Leave bags and luggage at your hotel.
  • Limit bags you carry to two and make sure they fit size requirements.
  • Use clear, vinyl or mesh bags to expedite bag search process.
  • All attendees must have an official CES badge and government-issued photo ID before entering CES show venues. Keep both close by as you enter official show venues.
  • Pre-registering on-line and picking up your badge at the airport or hotel is strongly encouraged. A list of badge pickup locations can be found here. 
  • Build time into your schedule for screening delays.
  • Plan ahead to avoid continuously changing venues. Use the official CES App to help you navigate the show.
  • Do not bring luggage to show venue your last day in Las Vegas.
  • If you see something suspicious, please use the emergency contact numbers below.

 

 

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11 Tips To Score Media Attention At CES 2015

HOW TO MAKE NEWS AT THE INTERNATIONAL CES 2015 TRADESHOW

[Source: ScanMyPhotos.com Media Department].  Here are eleven tips for breaking

ScanMyPhotos on Instagram

ScanMyPhotos.com digitized one-quarter billion pictures

through the mountainous media clutter at the 2015 International CES in Las Vegas. Having attended all prior Consumer Electronics Shows since 1990, ScanMyPhotos.com  has dozens of additional tested recommendations that worked for us, but those are secret to keep us light years ahead of others attempting to score media coverage. Hey, we need to keep some cards face down. CES is the world’s largest consumer trade show, held each January in Las Vegas and attended by hundreds of thousands of tech innovators and an ocean of media contacts.


1) Have a compelling story. You have less than the standard 30-second elevator pitch time to grab attention. Two sentences max to attract interest. Have your story 10-times better and create urgency. Solve a problem: ScanMyPhotos.com solved the biggest problem in photography: we pioneered an easy and affordable – with a game-changing crazy low price to scan the nations and overseas pictures. ScanMyPhotos.com digitized one-quarter billion photos.  People are sharing these decades of nostalgic memories on all the photo sharing Apps and new photo gadgets introduced at CES.

 

2) Download and memorize every tech reporters’ and bloggers’ headshots. Print up like baseball cards and study their backgrounds. Reporters at CES hide their name badges or use others so they aren’t recognized.

 

3) Focus. This is like a safari hunt to locate and capture media attention. Don’t be looking down at your mobile phone when walking, instead look forward at everyone you pass for the media in the crowd.

 

4) Position yourself. Stand near media events and news conferences and chat with reporters as they enter, leave. Start with a friendly intro, vs. heavy pitch.

 

5) Be visible, but silent. Don’t use social media to alert competitors to the media contacts you met.

 

6) Be ready with background information. Have an OMG “news peg” ready. Explain why it is it news, timely and have a sizzling appeal. Be relevant and honest. Your detailed pitch and links should be available on your phone in notes to immediately send to those you meet. Today, reporters are on lightening-fast deadlines and can file stories and publish live on the spot. That’s how I scored this HuffPost CES story: http://www.huffingtonpost.com/mobileweb/2013/01/10/scan-my-photos-com-digitized-photography-scanning_n_2442816.html post

 

7) Be prepared to fulfill an onslaught of orders. Work with your customer service team (at ScanMyPhotos.com they are called “personal customer service concierges”) to prepare them for pending media coverage. The most important process in making media is to then dazzle every new customer. We even send flowers to customers with compelling stories. From needing pictures scanned for a memorial service to raving fans who used our live support or called to comment on how impressed they were with ScanMyPhotos.com.  Surprizing customers with flowers are our only marketing budget item; people take pictures of the flowers, post with a lengthy narrative about their ScanMyPhotos.com experience and we reach dozens or hundreds of new raving fans.

 

8) Wear comfortable shoes. Start early, stay late and network. Be bold. Ask everyone you meet what their best, most successful marketing and media pitch was and who profiled them.

 

9) Only connect with reporters who cover your beat. There are many at CES who don’t write about your specific industry, product.

 

10) Take advantage of other companies held captive in the booths. Most attendees are stuck at their booths, immobile all day. Use that as your advantage to walk the show and gain valuable visibility. Never rest. Stand near company sponsored events to track down media guests.

 

11) Smile and buy drinks. All day and night, use this strategy to invest in scoring 15 minutes of Face time and fame. When you encounter influential media contacts on line or eating, surprise them by buying their food and have the server simply hand them your card; write a brief ” your lunch was on me” message on the back.   Continue reading