Key Takeaways
- Small businesses, like ScanMyPhotos.com, fight back against Amazon by creating unique events and better customer experiences.
- Instead of competing on price, businesses can offer irreplaceable value, telling stories and providing personal care.
- ScanMyPhotos launched the Great Photo Rescue Event, digitizing family photos at an accessible price, emphasizing emotional connections over sales.
- Mitch Goldstone emphasizes that small businesses should lead with purpose, not just discounts, to thrive against giants like Amazon.
Estimated reading time: 6 minutes
How Smart Small Businesses Out-Amazon Amazon with Better Deals and a Bigger Heart
Small businesses are fighting back against Amazon, and companies like ScanMyPhotos.com are changing the game.
Every time Amazon launches Prime Day, small businesses brace for impact. Sales drop. Customers vanish. Social feeds fill with frustration: “Amazon is killing small businesses.” But some entrepreneurs refuse to play the victim. “You don’t beat Amazon by whining,” says Mitch Goldstone, CEO of ScanMyPhotos. “You beat Amazon by being better.” This mindset has sparked a new movement — one where small businesses stop complaining and start creating their own “Prime Day–level” events. And some are already winning.
The Prime Day Backlash: A Wake-Up Call
Let’s be honest: the media treats Amazon like royalty. Every Prime Day is covered as if it were a national coronation ceremony, complete with countdown clocks, excited news anchors, and segments like “TOP 100 DEALS YOU MUST BUY!” on morning television. However, Amazon is not an underdog; it is a $2 trillion empire generating over $574 billion a year. Despite this, the company still receives billions in free advertising from news outlets and social media buzz. On the other hand, the last person who needs more exposure is Jeff Bezos, worth nearly $200 billion and literally launching himself into space for fun.
Here’s the real issue: while journalists often celebrate Amazon’s discounts on air fryers and phone chargers, they overlook the small businesses that provide far better value, more personalized care, and genuine human support. If the media truly wanted to assist consumers, they would highlight the companies where real people answer the phone, remember your name, and solve actual problems. Let’s be honest — a cherished family memory is worth more than a $19 gadget.
It’s time to stop glorifying the giant and start celebrating the innovators who serve with heart. Reporters covering Prime Day explained how it wipes out entire weeks of revenue for small shops. One boutique owner said, “It’s like watching a tidal wave hit our business.” Another highlighted how Amazon has rewired consumer behavior: “It’s hard to compete when customers expect everything to be faster, cheaper, and delivered yesterday.”
But then something changed. Kate Tully Ellsworth, Commerce Editor at AOL, wrote: “Don’t want to shop on Amazon this week? Support these 15 small businesses running Anti-Prime sales.” Finally, local businesses are launching “Anti-Prime Day” events to fight back.
Goldstone stated, “If Amazon can create a shopping holiday, so can we. This should spark a revolution. Instead of lamenting about Amazon, what if we built something that Amazon could never emotionally compete with?”
People thought it was a typo. One customer emailed, “Is this a joke?” It’s not. “This isn’t a sale,” Goldstone says. “It’s a mission.”
The Emotional Moment That Sparked a Movement
A woman called ScanMyPhotos in tears. She had just lost her job. Bills piling up. Boxes of family photos rotting in a closet. “I just want to save my family’s story,” she said. Goldstone could have handed her a coupon. Instead, the entire photo scanning company gathered to discuss the situation and solve her problem. Instead, they built the Great Photo Rescue Event — so every family, no matter their situation, could preserve their history. “Memories shouldn’t depend on money,” he says. “They’re priceless.” After 35 years in business and preserving a billion photos, he knew: People don’t just value discounts. They value connection.
Why Amazon Can’t Touch This
Amazon sells products. ScanMyPhotos saves legacies. What is your company’s unique selling proposition, in simple English?
That faded snapshot of your grandparents dancing in the kitchen? You can hear the laughter. You can smell the pasta sauce. You can feel the warmth. Try putting that in a Prime box.
Investigation: The real fallacy and marketing gimmick behind Amazon’s Prime Day revealed.
The Truth No One Talks About
96% of printed photos are never seen again after being developed. They sit in shoeboxes until they fade… or burn… or flood. Fires don’t wait. Floods don’t ask permission. Regret for not scanning your family’s photo history always arrives too late. This is why The Great Photo Rescue Event matters.
✅ 500 photos scanned: $24.95
✅ 1,250 photos scanned: $29.95
✅ 100% Happiness Pledge Guarantee
✅ Add your own GPS tracker
✅ Loads of popular add-ons are also discounted
No subscriptions. No catches. No fake “limited stock.”
The Blueprint: How Small Businesses Can Beat Amazon
Goldstone didn’t just launch a deal — he wrote the playbook.
1. Don’t try to be cheaper. Be irreplaceable. Offer what Amazon can’t: soul.
2. Tell stories, not slogans. Facts inform. Stories convert. Example from USA Today: “Memories tied up in boxes and boxes of pictures? Here’s how to scan photos easily.”
3. Serve like a neighbor, not a robot. Call people by name. Care.
4. Create experiences, not transactions. Amazon delivers boxes. You deliver meaning.
5. Lead a mission, not just a sale. People like discounts, but they rally around purpose.
How The Photo Rescue Event Works (Consumers Love the Simplicity)
- Gather your photos (shoeboxes, albums, envelopes)
- Choose the 500 or 1,250 scanning package
- Ship them safely (GPS tracker optional)
- Professional scanning by experts
- Digital files sent to your inbox
- Relive and share your history
Why Trust ScanMyPhotos?
✅ 35 years in business
✅ 1+ billion photos preserved
✅ Used by families, historians, celebrities, museums and more
✅ 100% Happiness Pledge Guarantee
✅ U.S.-based professional team
✅ Same-day turnaround available
✅ Founded BEFORE Amazon existed
This Isn’t About Amazon Anymore
Prime Day will come and go. But your dad’s smile in that photo? Your child’s first steps? Your grandparents’ wedding? Those moments are everything. “Amazon built convenience,” Goldstone says. “We built a connection.”
The Great Photo Rescue Event Is Live
And it won’t last.
1,250 photos. $29.95. No excuses. No someday. Start your rescue mission now.
Photo Scanning FAQs
Q: Why is this price so low? A: Because preserving family history should not be a luxury. After 35 years in business, we designed this event to make professional scanning accessible to everyone.
Q: Is mailing photos safe? A: Yes. You can even add your own GPS tracker for 24/7 transparency.
Q: Do I need to count perfectly? A: No. Just your box that you provide. We handle the rest. If the quantity is over, each additional scan is just 19 cents. Stack a hundred pictures and use a ruler to measure. One inch in height equals one hundred pictures. Stack piles next to each other to level off at one hundred, ensuring a speedy and accurate count.
[Revised on October 16, 2025]
