Since 1990, over one billion photo memories preserved. Save 22% use promo code: ProScanning

Why merchants and shoppers should shun Amazon’s Prime Day®.

Investigation: The real fallacy and marketing gimmick behind Amazon’s Prime Day revealed.

A more accurate moniker describing Amazon® Prime Day is “Hidden Fee Gimmick Day.” They also score billions of dollars in free media coverage. You are forced to pay $139 before you save a penny.

green minimalist Reminder instagram story  169x300 - Why merchants and shoppers should shun Amazon's Prime Day®.There is an overlooked problem with Amazon’s Prime Day, the annual online shopping event compared to Black Friday, and offering “sales” during a today event.

Prime Day is a calamity for small businesses and a marketing gimmick few consumers understand.

ScanMyPhotos is frustrated with Amazon’s hidden fee gimmicks and is doing something about it.


  • Many consumers shop for the deal, but are Prime Day bargains a real discount? What are the hidden costs?
  • This marketing gimmick scores massive media attention – billions in free advertising.
  • You are forced to pay $139 before you save a penny.
  • If you are not an Amazon Prime member, good luck; you can’t play their game.
  • This is the definition of a “pay-for-play” marketing scheme.
  • Many of the discounts are closeouts, last year’s models, and unsold overstocked items.
  • Bloggers, the media, and influencers crow about the #PrimeDay deals but fail to explain the caveat.
  • The first rule. There is a $139 upfront signup fee.

    Not Everyone Is a Fan of Amazon Prime Day

  • The other problem is how shopping during Prime Day is an assault on America’s small businesses.
  • While it sounds like Amazon is compassionate for supporting small businesses, there is a backstory.
  • Are small businesses required to be an Amazon merchant — listed on its platform?
  • What are the hidden fees to merchants for every purchase?
  • Better is to buy directly — to support companies as they promote their own discounts.

The lesson and cautionary tale are how companies must sell directly to consumers without middleman agents collecting hidden fees.

ScanMyPhotos is a longtime advocate for small businesses. We designed our own discounts for year-round photo scanning void of marketing gimmicks and signup fees. Will other companies follow along?


Want news updates, discounts, and promo codes to save at Click here for our free “Tales From The Photos We Scan” email shares. 


Sign up for FREE tech and photography news, tips, and loads of flash sale discount goodies