2,500 Respondents to study reveals what is missing from photo-sharing apps and online photo-gifting services — decades-past analog photo snapshots.
`Out of sight, out of mind’ took on added relevance from the internet photography study released today by ScanMyPhotos.com on consumer photo-sharing habits.
Short on time? Here is the highlight:
Only 225 of 2,500 consumers polled nationwide have uploaded pictures that were not from their smartphones to photo-sharing apps or photo-gifting websites.
“We wanted the survey to be simple and understand consumers’ photo-sharing habits,” said Mitch Goldstone, president, and CEO of ScanMyPhotos.com. He explained “the methodology was direct by asking 2,500 ScanMyPhotos customers about their photo-sharing practices. We asked: “have you only uploaded recent pictures from your smartphone to any of the popular photo-sharing apps, or online photo-gifting websites?”
Ninty-one percent of the respondents only posted pictures from smartphone devices, while just 9 percent have ever uploaded any snapshots from photo albums to photo-sharing apps. The results shifted after all their pictures were digitized, as nearly 100 percent did upload those newly scanned photographs.
One respondent, Monika Jansen from Virginia is her family`s photo keeper who explained: “before pictures were digitized only those images stored on my iPhone were ever uploaded or shared online.”
“For years we heard the primary reason people are digitizing their nostalgic photographs was to share and safeguard their otherwise long forgotten memories. This result is an anchoring awareness to understand what pictures are shared and the obstacle for photographs still in print format,” said Goldstone.
Methodology: 2,500 consumers nationwide were surveyed on the phone or as they used the ScanMyPhotos live support help desk over two months from April 18 – June 18, 2018.
With 3 ½ trillion still-analog snapshots, there is a vast untapped market for newly digitized pictures to be uploaded. Popular social media trends like “Throwback Thursday (“#TBT”) provide opportunities to revisit past childhood photos and decades-past nostalgic pictures.