How to hack #CES2023 to survive, enjoy and make it a productive experience

ceslogo 1 300x225 - How to hack #CES2023 to survive, enjoy and make it a productive experienceThis curated list of tips and tricks to make CES 2023 more rewarding is forged from attending CES since 1990.

I’ve compiled time-saving and money-saving tips for CES 2023 attendees and how to score media coverage for your company’s innovations.

CES is a global consumer electronics and technology tradeshow in Las Vegas, Nevada, from Jan 5-8, 2023. It is attended by hundreds of thousands of tech innovators and an ocean-sized list of media influencers.

Think of it as a giant bank. When asked why he robbed banks more than a century ago, Willy Sutton, the infamous rank robber, replied, “because that is where the money is.” The same treasures (media, media, media) are at the LVCC, area hotels, and even at the blackjack tables during CES.

The “bank vault” at CES. A who’s who of worldwide tech titans to party-crashers with a social media following of one are scurrying through the cavernous CES media room in Las Vegas

Having attended all prior Consumer Electronics Shows since 1990, the ScanMyPhotos.com executive team has dozens of additional tested recommendations that worked for us, but those are secret to keep us light years ahead of others attempting to score media coverage. Hey, we need to keep some cards face down.

10 Tips To Score Media Attention At CES 2018

Get CES Ready! Most leading tech news site hosts broadcast (online) pavilions and has comfy seats to attract an audience. Camp out at the media studios, as you are inches away from your favorite journalists to pitch away. Make sure you are polished—your ‘elevator pitch’ must be formatted like a finely tuned 280-character Tweet.

1. Have a compelling story. You have less than the standard 30-second ‘elevator pitch’ time to grab attention. Two sentences max to attract interest. Have your story ten times better and create urgency. Business is all about solving problems. Here is a sample of our problem-solving technique: ScanMyPhotos.com solved the biggest problem in photography by pioneering an easy and affordable — with game-changing crazy low prices — to scan pictures. ScanMyPhotos preserved one billion pictures. Where are your family photos? People share these decades of nostalgic memories on all the photo-sharing apps and new photo gadgets introduced at CES. This is how we scored this HuffPost feature at CES.

2. Download and memorize every tech reporter’s and blogger’s headshots. Print up like baseball cards and study their backgrounds. Reporters at CES hide their name badges or use others, so they aren’t recognized.

3. Focus. This is like a safari hunt to locate and capture media attention. Don’t look down at your mobile phone when walking; look forward at everyone you pass for the media in the crowd.

4. Position yourself. Stand near media events and news conferences and chat with reporters as they enter and leave. Start with a friendly intro vs. a heavy pitch.

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The “bank vault” at CES. A who’s who of worldwide tech titans to party-crashers with a social media following of one are scurrying through the cavernous CES media room in Las Vegas

5. Be visible but silent. Don’t use social media to alert competitors to the media contacts you meet. Nearly every tech journalist attends CES each January in Las Vegas.

6. Be ready with background information. Have an OMG “News Peg” ready. Explain why it is news, timely, and has a sizzling appeal. Be relevant and honest. Your detailed pitch and links should be available on your phone in notes to immediately send to those you meet. Today, reporters are on lightning-fast deadlines and can file stories and publish live on the spot. That’s how I scored this HuffPost CES story.

Visit your vendor’s tradeshow booths. Say hello. Meet new people. Immediately Tweet them with a photo of their booth to thank them for helping your business grow. We met the public affairs executives from the U.S. Postal Service at CES from Washington D.C. and explained how they built our business, which turned into this commercial.

After meeting with the entire U.S. Postal Service team at their CES booth, we scored this USPS commercial and explained why consumers trust them with delivering their most precious possessions–their lifetime of irreplaceable photographs and other media to scan.

Walking the cavernous Las Vegas Convention Center and other CES venues is like a safari–on the hunt to meet celebrities and influencers. At the Samsung pavilion, I met Shaquille O’Neal, then Mark Cuban at Eureka Park, the buzzworthy, startup-centric exhibiting area at the Sands Convention Center. When you spot a celebrity, you have a second to win them over. Save the accolades and go for the sizzle. I told Shaq and Mark that our celebrity photo scanning specialty department could digitize their decades-past pictures, as their photo privacy is our specialty. Example of scanning Katy Perry’s pictures via Forbes.

Bagging the biggest prize. Meeting (stalking) Mark Cuban at Eureka Park at CES. First, I handed him a business card. Mistake. Lose a point. Mark looked and me and exclaimed, “I don’t do cards.” OK, now I had a few more seconds, and as with Shaq, explained that all his family photos must be digitized, why, and how.

7. Wear comfortable shoes. Start early, stay late, and network. Be bold. Ask everyone you meet about their best, most successful marketing and media pitch and who profiled them.

ces111 300x225 - How to hack #CES2023 to survive, enjoy and make it a productive experience
Each leading news site hosts broadcast (online) pavilions and has comfy seats to attract an audience. Camp out at the Engadget and other “studios,” as you are inches away from your favorite journalist to pitch away. Just make sure you are polished — your ‘elevator pitch’ must be formatted like a finely tuned 140/280 character Tweet

8. Only connect with reporters who cover your beat. Many at CES don’t write about your specific industry or product.

From CEOs to CNET talent, the most extensive vault of media prospects is at the LVCC South Hall entrance on the second floor. They even have charging cords for every device to get you to sit in the audience. Tip: sit in the front row, stay focused on the reporter’s interview — not your phone — then pounce as soon as the segment is over.

9. Take advantage of other companies held captive in the booths. Most attendees are stuck at their booths, immobile all day. Use that to your advantage to walk the show and gain valuable visibility. Never rest. Stand near company-sponsored events to track down media guests.

10. Smile and buy drinks. All day and night, use this strategy to score 15 minutes of Face time and fame. When you encounter influential media contacts online or eating, surprise them by buying their food and have the server hand them your card; write a brief ” your lunch was on me” message on the back.

Don’t invite the media you meet to a food court, coffee, Sparro’s, or Nathan’s. Do it right to make an impression. Reserve a table at MGM Grand’s Joël Robuchon NOW. This dinner takes three hours as your guests dine and enjoys an unforgettable experience at the 3-Star Michelin Guide-winning restaurant in Las Vegas. Also, stay at Skyloft Suites at MGM Grand. Camp out in their private lobby area near the main entrance front desk. Sometimes, I‘m there for hours. To meet the A-list players, you have to up your game. Granted, the media won’t be there, but their bosses often are.

I’m sure you’re as excited as I am about CES coming up! But there are a few things you should know before attending.

14 Travel and Preparation Hacks for #CES2023

  1. Travel Light – Don’t bring extra baggage to this event. Bring USB Battery Packs – Don’t be caught with a dead phone. Stay charged all day.
  2. Purchase Dot, is a small tag that holds all your contact information and social links, held in your dot profile. Ditch old-fashioned business cards to get your contact info instantly transferred to a new networking partner’s smartphone.
  3. Give yourself Extra Time – Get a map and use the CES scheduling app.
  4. Pack Comfy Shoes – Take care of your feet.
  5. Register early for CES 2023.
  6. Have a plan before arriving at CES. Search for restaurants and events now.
  7. Arrive Well Rested.
  8. Network. Talk to everyone. Ask everyone you see what their best find was, what new innovations they saw, and who they met.
  9. Be aware of bag restrictions and entrance searches.
  10. Pick up your badge off-site at hotels or as you arrive at Harry Reid International Airport.
  11. Allow extra time for everything.
  12. Surf for discounts.
  13. Ride the Monorail, or take advantage of complimentary shuttle bus transportation as a clever way to sit next to a new networking partner. If you must take a taxi, ask people in line if they are going to your destination. Offer to pay, and you now have a half-hour ride as you network and meet someone new.
  14. Download the CES 2023 App.

 


If there is one thing you’re most looking forward to at CES, what would it be? Share your favorite hacking tips with Mitch Goldstone, president & CEO, ScanMyPhotos.comemail.

Have fun and make news!


Check out these related CES stories from ScanMyPhotos:

4 reasons why archivists and family historians are celebrating Spielberg’s new film.

Digital Trends: From 200,000 CES Attendees to JUST One

A Simple Method For Getting Those Old Photographs Digitized And Online [SOURCE: HuffPost @ CES]

Ivanka Trump Speaking at CES? Not So Fast

With No Women Keynote Speakers, Does CES Have a Diversity Problem?


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