"It’s Time to Smile:" KODAK Ads Go Viral

 

Josh Goldman is a senior editor for CNET Reviews, covering digital cameras, camcorders, and related accoutrements. He explains how these smart โ€œcompliment guysโ€ are helping KODAKโ€™s marketing message go vital. SMART!
 

ScanMyPhotos.com can so totally see this national skit become a mainstay on NBCโ€™s Late Night show, Saturday Night Live and become a new icon, much like the fabled phrase: โ€œKodak Moment.โ€
 

 

Background from Kodakโ€™s blog: A Thousand Words:
 

We teamed up with The Compliment Guys, their mission โ€“ to give out as many compliments as they can. The Compliment Guys are two college kids from Purdue who started giving out compliments on campus to brighten others days โ€“ what a great idea!
 

On the homepage we also wanted to have some smiles. We teamed up with the Kodak flickr group Whatโ€™s Your Story? to see what we could come up with. Every month there is a discussion thread based on a theme, members are encouraged to share their photos which best represent the theme. In June, we tried something a little different for the theme: Smile! โ€“ Weโ€™re trying something new! We would love to showcase some of your images on our web site.