A Heartwarming Holiday Trend: Families Go Digital to Preserve Their Photo History.
Unwrapping Memories: How Christmas Became the Top Season for Digitizing Family Photos.
Here’s a holiday story with heart: Christmas and Hanukkah have become the busiest times of the year for digitizing family photos, slides, home movies, and other treasured media. After millions watched the CBS Evening News feature on ScanMyPhotos, families everywhere felt inspired to preserve their cherished memories.
Why now?
- Holidays and nostalgic photos unite families, sparking laughter, tears, and the inevitable urgency to digitally save these vintage memories.
- Digitizing photos has become a meaningful holiday tradition, blending nostalgia with technology.
Key insights:
- According to the photo archival service ScanMyPhotos, orders for photo digitization spike by over 60% during the holiday season. Additionally, 85% of their year-round eGift photo scanning card purchases occur in the week leading up to the holiday and Christmas Day, with instant delivery to the recipient’s email inbox.
- Fading prints, deteriorating VHS tapes, and aging film reels remind families of the urgency of going digital.
- Even celebrities and historians are joining the movement to protect their legacies.
- ScanMyPhotos added an express same-day scanning upgrade with instant JPEG file uploading to an email inbox, allowing users to view all their photos within minutes of scanning.
Mitch Goldstone, Chief Photo Archivist at ScanMyPhotos, explains:
“Christmas is when families feel the weight of their memories. Digitizing them is more than just preserving images—it’s about securing and sharing family stories. Instead of a burning Yule log scene, families display cherished photos on a large TV, filling the room with laughter, memories, and holiday music. These moments turn nostalgia into a celebration of connection. This heartwarming trend—where families transform holiday nostalgia into action!
