NEWS ALERT: Why Amazon Prime Day® is a Calamity for Small Businesses. [Editorial by ScanMyPhotos.com]
Many consumers shop for the deal, but is #PrimeDay a discount? What are the hidden costs? This marketing gimmick scores massive media attention–Billions in free advertising.
WATCH: Amazon’s Prime Day Still ‘Prime’?
You are forced to pay $139 before you save a penny. If you are not an Amazon Prime member, good luck, you can’t play their game. This is a pure definition of a “pay-for-play” scheme. You are charged an annual Amazon Prime fee of $139 before you even click to order anything.
Bloggers, the media, and influencers crow about the #PrimeDay deals but fail to explain the caveat. The first rule. There is a $139 upfront signup fee.
The other problem is how shopping during Prime Day is an assault on America’s small businesses.
[Tweet “Is Amazon #PrimeDay a marketing scheme, or worse?”]
While it sounds like Amazon is compassionate for supporting (sic) small businesses; there is a backstory. Prime Members who order over $10 at a small business will receive a $10 credit towards a future purchase; let us understand more about this spiff. It is a scheme.
Are small businesses required to be an Amazon merchant — listed on its platform? What is the hefty fee for every purchase that goes to Amazon?
This is why I place orders directly with restaurants. To help them. When you use GrubHub, UberEats, and other delivery apps, upwards of 30% is taken off the top. Buy direct to support companies, especially during a pandemic and economic calamity.
Courtesy: Kevin Muldoon
Companies like ScanMyPhotos.com sell directly to consumers. No middleman agent to collect fees. We are not ambushing Amazon, but showcasing that our everyday lowest prices are a real deal.
“UK shoppers urged to shun Amazon Prime Day to support small businesses.”
“Amazon Prime Day 2020: Prime Day Sucks, Here’s Why.” By ANDREW ROBERTS.
