New York Times’ Richard Perez-Pena Reports on Newspaper Online Ad Rev Down

NY Times’ Richard Perez-Pena writes in the Media and Advertising section [” Resilient Strategy for Times Despite Toll of a Recession,” B-1, Feb 9] that there are additional drop-offs in online paper advertising revenues. This is further proof that the banner ad campaign in the Orange County Register bombed.

While Janet L. Robinson, the president and chief executive of The New York Times Company, recent explained how the paper “would survive the downturn,” based on our experience, just as with photographic film and traditional yellow page advertising, newspaper online ads are equally an antiquated technology and becoming irrelevant.

We have been Twittering on this issue [], the overall comments from other Bloggers is: “I never click on banner ads. My eyes don’t even go there, and if they are a flashing annoyance I leave the page.” []

Read more on Paul Gillins’ “NewspaperDeaythWatch” Blog:

New York Times Excerpt:

“The company’s digital revenue has leveled off after years of torrid growth — it actually declined slightly in the fourth quarter — and it remains just 12 percent of all revenue. And no one is sure of the trajectory for either print or digital ads once the economy recovers.”