New Valentine’s Day Trend: Gift-buying For Men On The Rise (NBCNews)

We are so honored to have been included in this national NBC News story on Valentine’s Day. The new retail buying behavior points to females gift giving on Valentine’s Day on the rise.

NBC News profile on

“Gone are the days when Valentine’s Day was all about pleasing the ladies: Gift-buying for men is on the rise. “This Valentine’s Day, for the first time in our 26 years in business, we’ve seen a crazy unusual spike in orders to surprise men versus women, with their decades-past pictures digitized for Tuesday,” said Mitch Goldstone, president & CEO at “Over the past few weeks, from our analytical monitoring, 80 percent of all orders are from females.”


Excerpt: According to new data by iQuanti, Google searches on “what to buy him” spiked over the course of 2016, while online searches for “what to buy her” slightly dipped. The former search category grew by 11.54 percent, while gift-searching for women dipped by 0.58 percent.

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