How Companies Use Their Voice For Advocacy

Heather Fletcherlogo targetmarketingmag x2 - How Companies Use Their Voice For Advocacy, senior content editor with Target Marketing, reports on using advocacy and trending news events for indirectly drawing attention to your brand.  From this profile, Pepsi failed, yet other advocacy strategies can help spark conversation and draw attention to important issues.


“Pepsi ‘Missed the Mark’ in Protest Ad,” (Target Marketing, 4-6-17) includes several passages from how ScanMyPhotos.com carefully chooses its battles and advocates on important issues. [The most important part is the advocacy campaign must be about the message and not as a promotional tool, explains Mitch Goldstone],  Excerpt:


Leaders at smaller businesses may have to have stiffer spines.


“Mitch Goldstone, co-founder of ScanMyPhotos.com, an e-commerce company that digitizes family photos, has always taken strong political stances, unafraid of how it could affect his 26-year-old business based in Irvine, Calif.,” The New York Times writes. “He even appeared on CNN in 2015, after Mr. Trump declared his candidacy, to explain why he was opposed to him. These actions resulted in hundreds of angry phone calls for a few days, he said.”


Goldstone tells Target Marketing that he experienced backlash after the Times article, but his public brand statements continue to be anti-Trump.


“A big update,” Goldstone tells Target Marketing on Wednesday. “Onto another related advocacy effort. ScanMyPhotos.com is rushing to disrupt President Trump’s administration’s very public efforts to dismantle decades of scientific climate change data. We have already digitized more than 50,000 photos for several governmental agencies; yet sadly, due to a cloud of concern over any public engagement, many are requesting we provide full confidence that we handle this while being sensitive to and protecting their privacy.”


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Picturing Major Life Events – Part 4: Starting and Growing a Family

growing a familyLife is hard to plan for. Seasons change, things happen, and time wears on. But when a major life event occurs, you need to make sure you’re able to see the big picture.


This is why we’re creating a series of posts on the tips and tricks to help manage major life events. These events range from something as simple as spring cleaning (and how it can affect your entire life) to as complicated as divorce or separation. And, of course, we’ll help you determine what to do with those old print photos at every step of the way.


Follow the story with these prior narratives:


Part 1: Spring Cleaning Tips and Tricks
Part 2: Moving and Packing Tips and Tricks
Part 3: Getting Married and Combining Families


Part 4: Starting and Growing a Family


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Digital Hoarding: Why You Hold On To Digital Files

5 Tips To Identify If You’re An ‘e-Hoarder’


Digital Hoarding and why people hold on to those ever growing digital files was the topic discussed on the Mason Vera Paine WGN Radio show with guest, Mitch Goldstone president & CEO of ScanMyPhotos.com. LINK TO THE SHOW


CLICK HERE TO LISTEN 

 


E-Hoarding, are you guilty of it? Do you still computer files you haven’t used in years, old mobile phones or tons of e-mails from years ago? Chances are you are an E-hoarder. Mitch Goldstone, President and CEO of ScanMyPhotos explains E-hoarding is and how to overcome it.


 

Mason Vera Paine

Mason Vera Paine: The Unabridged Millenial Show


What is digital (e-hoarding) and electronic clutter?  We are in an age of digital hoarding where everything is kept. Cheap or free storage is the foundation for this predicament. Digital hoarding is the accumulation of files and emails on a computer or other storage device.


5 Tips To Identify If You’re An ‘e-Hoarder’ 


  1. Are you constantly increasing your storage data plans?
  2. Is your desktop trash never or rarely emptied?
  3. Are old, obsolete computer devices cluttering up your home and work space?
  4. Have you never organized and categorized your digital photos, once scanned?
  5. Does your smartphone have dozens of unfamiliar apps that are NEVER used?

How To Solve The Digital Hoarding Problem 


Firstly, a precursor to e-hoarding, is ‘analog hoarding,’ where decades of papers, printed content and a library-sized worth of never viewed photo albums with photographs from nostalgic memories are piling up. Do you still have photo envelopes from the days of one hour photo labs with film negatives fading away from the ravages of time, 8mm film, VHS cassette tapes, APS film canisters, and 35mm slides? If so, Scan to digitally preserve all, then upload to preserve and organize with GooglePhotos.


5 Tips to Remedy Digital Hoarding 


  1. Remember, hard drives and email storage is finite
  2. Set aside a day to delete unused data
  3. Delete duplicate files (music is a great example). Anything that is redundant, trivial or obsolete
  4. Today, we take several identical pictures rather than one. Delete duplicates and bad photos, screenshots that you shared one time, blurry pictures, images of the food you ate last night, and the “I’m here, you’re not pictures” duplicates
  5. Go to the Control Panel on your computer, select “Uninstall” and review all the programs and content not used within 2 years. If it’s irrelevant, or an app that you used only once, delete it, with caution

Mason Vera Paine, the Unabridged Millennial Podcast:

For a wealth of smart lifestyle topics covering everything from technology, gaming, movie, TV reviews, and pop culture, subscribe to the Mason Vera Paine podcast.

 

 

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