“Think You Know What To Charge Your Customers?”
Inc. Magazine, which recently celebrated its 35th anniversary as the gathering place for innovative business leaders, profiled the international photo scanning ecommerce company, ScanMyPhotos.com in its Dec/Jan, 2017 edition. ‘The magazine for growing companies,’ published a feature story (page 44-45) on the changing rules for pricing products and what to charge your customers.
Excerpt:
Traditional Pricing Strategies: Do they Work?
Mitch Goldstone, co-founder and CEO of ScanMYPhotos.com, in Irvine, California started his service on a pay-per-photo basis, which offered little value for either party.
“We’d get mailed several thousand images per order; individual pricing wasn’t cost-effective. So we switched to prepaid boxes–the price included scanning and shipping–that could hold 1,800 photos.” Freed from counting, customers began sending multiple boxes per order. “Our extreme simplification of pricing has been enormously successful,” Goldstone said.
