Irvine, CA (January 31, 2009) — After the game on Sunday, don’t throw away those special 3-D glasses that were distributed nationwide for use during the telecast of the most-watched single TV program of the year in the United States.
In one of the more unusual promotional campaigns, a California retailer and ecommerce photo imaging company wants your 3-D glasses and will discount ten-dollars from your next photo scanning order. Just include the 3-D glasses with your photos for scanning. You will receive a ten-dollar discount for standard photo scanning of up to 1,000 photos (regularly $49.95), or receive an extra DVD of your scanned pictures when ordering the popular online prepaid box service.
ScanMyPhotos.com is requiring that you mail in your 3-D glasses with your photo scanning order prior to February 15, 2009. One pair of glasses per customer. Some restrictions apply.
According to company president and CEO, Mitch Goldstone, they have banks of live 24/7 tech support on hand to assist with any questions at ScanMyPhotos.com, or you can Twitter the company at Twitter.com/ScanMyPhotos.
“This is also a story of instant Web 2.0 marketing. The challenges were more of an entrepreneurial ‘Amazing Race’ to see how quickly we could gain traction from our independent and entirely unaffiliated promotion that coincides with the monstrously large interest in Sunday’s football game. ScanMyPhotos.com is using Twitter, social network marketing, its nationally read blog “Tales from the World of Photo Scanning” [Blog.ScanMyPhotos.com] and wire releases to quickly get the word out,” explained Goldstone.
American Paper Optics, LLC is the official manufacturer of the 3D glasses given away for Super Bowl viewers in what is being called one of the biggest media-advertising events in history. The glasses will be used to watch a 90 second sneak preview of the big screen animated feature “Monsters vs. Aliens” as well as a 3D SoBe Lifewater commercial. But don’t throw the glasses away afterwards; the glasses can also be used for viewing a 3D episode of NBC’s hit comedy “Chuck,” airing Monday, Feb. 2, 2009 (8-9pm E.T.). On Tuesday, send it to ScanMyPhotos.com with your photos. “This offer is entirely unrelated and not affiliated in any way with any other company or organization, it’s just smart marketing,” said Goldstone.
According to ScanMyPhotos.com, the 3-D glasses will be recycled as an eco-friendly program to have it safely discarded.
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ScanMyPhotos.com, based in Irvine, CA has digitally preserved more than twelve million analog photos and regularly earns national media coverage for its creative marketing campaigns. The company is a division of 30 Minute Photos Etc., founded in 1990 by Mitch Goldstone and Carl Berman. They charge $49.95 to scan up to 1,000 photos, with same day service, and also provide a prepaid, fill-the-box scanning service to digitize about 1,800 pictures for $124.95 which includes free shipping and handling.